These days, the impact of Artificial Intelligence is everywhere: from the entertainment we consume to the cars we drive. And the advertising industry is no exception.
While AI has been seen as a threat to privacy and creativity, it's also proving to be extremely useful.
When it comes to DOOH and programmatic inventory, for example, AI is changing the game in a positive way.
In fact, 89% of marketers believe that generative AI in particular is improving productivity and efficiency according to a survey by the World Federation of Advertising.
AI's strength lies in its ability to precisely target audiences with optimized ad placements. AI does this by comparing data from various sources and boiling it down in record time to produce optimized campaigns.
On top of that, AI tools have been saving advertisers money by determining the best timing and placement of ads to reach the right audience. This allows for better planning and better results, which AI tools can also measure with improved ease and efficiency.
These laser-focused insights combined with the flexibility of DOOH mean advertisers can quickly pivot and make adjustments to their content based on real-time feedback.
At GreenSigns, we use platforms and software that is engaging with AI for best results. Reach out to learn more about how this emerging technology can help with your next campaign.
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