Out of Home advertising revenue continues to climb, signaling renewed interest in the medium and “heightened consumer enthusiasm for real-life experiences.”
Third quarter stats released in November show that revenue increased 1.1% over the last year, for a total of $1.96 billion.
That statistic is part of a year-long trend showing that OOH is up 1.5% for the first three quarters of 2023. In addition, digital OOH also increased.
“As we head into end of year, we’re encouraged by the continued growth we’re seeing across the out of home industry and the strength of particular platforms like digital OOH, which allow marketers to be nimble, innovative, and adaptive,” Anna Bager, President & CEO, OAAA said in a release. ”Many marketers have been asked to do more with less this year and the fact that they continue to shift more spend to out of home proves the innate value in this one-to-many medium.”
And some major names are part of the trend. The top 10 advertisers in the third quarter, ranked in order of OOH spending were: McDonald’s, Apple, Coors, Disney, Uber, Anheuser-Busch, Amazon T-Mobile, Coca-Cola, and Google.
Stats also show that 66% of the top OOH advertisers increased their OOH spending this quarter.
Of course, you don’t have to be among the top 10 or even top 100 advertisers to get in on the action. GreenSigns LLC has brought the power of OOH to Chicagoland, with its network capturing more than 6.1 million weekly impressions. Reach out to learn more about how this approach is having its comeback with major national brands.