Programmatic Inventory Now Available
Looking to elevate your advertising game and reach your target audience with precision and impact? Look no further than programmatic buying. Programmatic digital out-of-home (pDOOH) ad buying allows advertisers to access multiple media owners’ inventory simultaneously in an automated process based on data-driven decisioning. This centralized purchasing process ensures advertisers are reaching the right audience and optimizing ad spend. Billboards are a tried and true medium for capturing attention, and combined with the power of programmatic technology, advertisers can extend reach, increase relevance, and gain efficiencies. Programmatic buying can help boost results for your business in the following ways: Enhanced Audience Targeting and Reach: Programmatic allows brands to buy audiences instead of locations. Advertisers can leverage data to identify inventory that indexes best against the target, ensuring they reach their desired audience more effectively while simultaneously gaining cost-efficiencies to maximize their budget.
Increased Relevance and Effectiveness: Combining the impact of traditional billboards with programmatic technology not only helps reach the desired audience but does so in a way that emphasizes context by reaching customers at key moments and locations. For example, running coffee ads during the morning commute within a specific radius of Dunkin’ Donuts locations. Or promoting snow blowers in specific locations that have accumulated several inches of snow. This approach enables advertisers to capture more attention and engage with their audience in a meaningful way.
Ease and Flexibility: The drawbacks of traditional OOH includes long lead times, limited coverage and a 60-day cancellation notice. Programmatic execution allows advertisers to launch quickly with multiple inventory sources and formats without commitment should they need to pause the campaign or change messaging or tactics.
Data-Backed Insights: The impact of a pDOOH campaign can be measured alongside other programmatic digital media channels, providing valuable insights and optimizations. Don't miss out on this trend. A H1 2023 Place Exchange Trends Report showed that the largest share of US programmatic out-of-home ad spend went to large-format billboards (41%). All of GreenSigns’ digital inventory falls into this category, already available on Vistar, Place Exchange, Adomni – and now Hivestack! Don’t hesitate to reach out to our team to learn more!