Healthcare billboards: how to take advantage of recent consumer trends.
A recent Harris poll reveals that 69% of Americans say they have an increased appreciation and awareness of their surroundings compared to before the pandemic. 45% of the same respondents say they notice out-of-home (OOH) advertising even more than pre-lockdown.
This presents a fantastic opportunity for healthcare organizations to reach consumers with billboard advertising while distractions are limited.
Healthcare billboards create trust.
Now more than ever, health is top of mind for people and their families. Consumers are looking for healthcare options that fit into their post-pandemic schedules, including in-person and telemedicine visits. Healthcare billboards provide a high level of visibility, helping to establish a sense of credibility and legitimacy for the organization. The prominence of a healthcare billboard reinforces the idea that the organization is a trusted and authoritative source of information and services.
Additionally, healthcare billboards can convey key messages about a brand's values and mission, helping to establish an emotional connection with consumers. For example, a billboard campaign promoting a hospital's commitment to providing high-quality care helps build consumer trust and loyalty.
Rush University Medical Center recently used billboard advertising to promote its designation as one of the nation's best hospitals. By displaying its award-winning status on a billboard, Rush established its reputation as a trusted and reliable healthcare provider.
Healthcare billboards deliver urgent messages.
Digital billboards are particularly effective in delivering urgent messages, especially in the healthcare industry. The dynamic and real-time nature of digital billboards allows for immediate updates, making it possible to quickly disseminate critical information to the public.
For example, in the event of an outbreak or a public health emergency, digital healthcare billboards can be used to quickly , communicate important information to the public, such as the symptoms of a disease, steps to prevent its spread or details of emergency services. This helps educate the public, reduce fear and confusion, and support public health efforts.
Many COVID testing and vaccine clinics utilized digital healthcare billboards throughout 2020 and continue to do so today. Healthcare organizations offering flu shots may consider digital billboards, as they can be programmed to display real-time information about the availability of vaccine clinics, making it easier for people to find and access these services. For example, a digital billboard could display information about the wait time at a nearby clinic or whether appointments are available.
Healthcare billboard ideas: quick tips.
Healthcare billboards can be used to promote a variety of healthcare initiatives. Here are a few ideas:
Highlighting the importance of preventative care and health screenings, such as mammograms or flu shots.
Promoting the services and specialties of a healthcare organization, such as cardiology, pediatrics, or physical therapy.
Raising awareness about common health conditions and diseases, such as diabetes, heart disease, or cancer, and providing information about the latest treatments and techniques.
Showcasing the achievements and awards of a healthcare organization, such as recognition for quality of care, patient satisfaction, or innovation.
Providing educational information about healthy lifestyle choices, such as exercise, nutrition, or stress management.
Encouraging people to seek help for mental health conditions, such as depression, anxiety, or addiction, and providing information about available resources and support.
Promoting community health events, such as health fairs, flu shot clinics, or charity walks.
Communicating information about telehealth services and virtual consultations, making it easier for people to access care from the comfort of their own homes.
Encouraging people to get vaccinated against COVID-19, and providing information about the safety and efficacy of the vaccines.
Providing information about emergency services, such as ambulance transport, trauma care, or critical care, and highlighting the expertise and readiness of a healthcare organization to provide these services.
For tips on designing your healthcare billboard, check out this blog, or get in touch with us. We guide our clients by providing them with the latest industry insights, best practices, and expertise to ensure their healthcare billboards are highly visible and effective in reaching their target audience.