We often talk about the benefits of getting your product or service advertised through OOH marketing. With our billboards set in prominent areas of Chicago, we aim to present our clients’ messages to the masses. The effectiveness of these billboards, therefore, is usually measured in the number of impressions they garner.
Of course, the long-term goal is to turn those impressions into money. And a recent study highlights just how effective OOH is in boosting your bottom line and driving consumer purchases.
A 2023 study by Beeyond Media showed that 69% of consumers made a purchase triggered by OOH advertising. The same report showed that consumers also did research on the product or company after seeing the ad, at 80%.
To further break the data down, those who saw an OOH ad and made a purchase were 23% Gen Z or Millennials while about 37% were between the ages of 35 to 44.
The same study showed that OOH marketing was the preferred format, taking 35% of the vote while 33% preferred TV and 30% preferred social media ads.
Finally, more than half preferred ads without celebrities, influencers or athletes.
These numbers show an exciting correlation between consumers seeing an ad and taking action. They also provide valuable insight for future OOH ads and their content.
Leverage this new insight when you work with us. Contact GreenSigns today.